Prof. Prakash Satyavageeswaran

Prakash Satyavageeswaran is an Assistant Professor in Marketing at the Indian Institute of Management Udaipur. His research focuses on the emerging markets context, especially low-income consumers and the channels that reach them. He,
with his co-authors, has received multiple prestigious research grants.

Prakash has over a dozen years of corporate and not for profit experience, with the last stint being at Unilever, where he was National Manager for Water Partnerships. He was instrumental in exploring and setting up new channel partnerships with non-traditional intermediaries for marketing and selling Pureit water purifiers. Prior to that he has worked for five years in public health, using marketing and communication principles to nudge people towards healthy behaviour.

Prakash holds two Master’s degrees, one from ISB and the other from the Grenoble Graduate School of Business (GGSB), France. He has received the prestigious Blaise Pascal scholarship from the Government of France for his studies at the GGSB. He was also the recipient of the Citi Scholarship at ISB during his MBA. He is ABD in the Fellow Programme in Management (PhD equivalent) at ISB.